The star has been releasing perfumes under its own brand for 17 years. A couple of months ago, the singer presented the new fragrance Promise, and the other day she starred in their advertising campaign.
In the pictures, Lopez appeared in a golden dress, embroidered with sequins, with an open back and a large cut - outfits of this style are very popular with the star.
Many years ago, the famous American entrepreneur Warren Buffett suggested the idea of the name of the new perfume Lopez, saying that her brand is a kind of promise to her fans (promise in English means "promise"). As Jennifer admitted, for herself behind this promise are the women in her family: Guadeloupe's mother, Linda and Leslie's sisters, and Emma’s daughter, who “give her strength” and make her want to “keep going forward.”