I don’t know about you, but at my place Google Play always gave the impression of a not quite successful analogue of the App Store for Android. Either because the Google directory often didn’t have the applications I needed, or because malware was often sneaked into it, but the feeling of some kind of inferiority on Google Play stuck in my head for many years. Apparently, because of this, even now I try to bypass new Android applications and without any strain download everything from the App Store. But Google, as if knowing about my personal alertness to its catalog, decided to tell that everything is not so scary.
Google Play is a dynamic organism that is in constant motion and is constantly evolving. Of the more than 2.5 billion active devices running Android, the catalog’s audience is more than 2 billion, which generate more than 115 billion downloads per year. This is a tremendous figure, which Google owes a lot. Therefore, the search giant has to continuously update Google Play, change the rules for publishing applications and tighten requirements for developers.
How Google Develops Google Play
Regular updates that occur on Google Play require tremendous financial injections. Therefore, most of the money that Google earns on the catalog, charging a fee from the developers for each transaction, is returned to Google Play as an investment. This allowed us to improve search algorithms, make the store’s interface more intuitive and easier to read, and also develop a new placement policy for developers.
As a result, compared to 2018, now users, in fact, are dealing with an updated version of Google Play. During this time, Google managed to reduce the volume that applications occupy on devices by 65%, because of which users began to install new software more often and delete it less often; 70% reduction in the number of crashes and spontaneous closures of applications, which also contributed to increasing confidence in software from Google Play; and also by 30% increase the attendance of the catalog, which naturally led to an increase in the number of downloads.
Google Play Security
But the most important thing is safety. Now on Google Play there are more than 1,700 censors who check the applications placed in the catalog for virus activity. Thus, 99% of all malicious applications are caught even at the verification stage prior to publication. And in order to track the human factor, because of which overtly dangerous programs are sometimes skipped, an advanced Google Play Protect antivirus was implemented that analyzes not only software from the store, but also from third-party sources.
It’s really great that Google pays a lot of attention to Google Play, and it’s really noticeable. In recent years, the catalog has become much more convenient, more intuitive, and the quality of applications in its range is higher. However, I still have a lot of complaints about application security. After all, not a single software store, including the App Store, suffers from so many malicious software. This means that either Google is not working efficiently enough, or Apple has developed a unique strategy for catching dangerous programs and Google should learn from it.