The BBC reports that Facebook has begun testing a program to hide likes under publications for netizens from Australia. The company claims that such actions are aimed at reducing social pressure among users, as well as to focus on interaction and content than on the number of likes.
Mia Garlick, Facebook spokeswoman, said the company had consulted with experts in the field of mental health and anti-bullying groups in advance about this. Some influential social media leaders criticize this decision because they believe that likes are important for business and for feedback from the audience.
The same function was earlier tested on Instagram, owned by Facebook.